The Welsh drinks industry is broad and complex with diverse sub-sectors including beer, wine, cider and perry, spirits, soft drinks, fruit juice, bottled water, hot drinks, dairy and non-dairy drinks.
Businesses from each of the drinks sub-sectors come together under the Drinks umbrella to form Special Interest Groups (SIGs) and work collaboratively across the strategic projects.
Whilst the Special Interest Groups identify actions to address the strategic priorities of their respective sectors, there are some cross-cutting actions which the Drinks Cluster implements, such as:
- Enabling and increasing innovation to produce distinctive and quality drinks
- Supporting the scale-up of high potential drinks businesses
- Building Welsh brands at home and abroad
- Improving skills and knowledge across the industry to improve innovation and quality.
For further information about the Welsh Government Drinks Cluster, please contact cluster lead: mark.grant@levercliff.co.uk